The Flower Shop, Charlottesville, Virginia's leading florist, introduced their new flower collection to celebrate the…
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La Jolla d’Adélaïde is moving – 40 feet. The Village Flower Shop brings its long history of floral design to life from 7766 Girard Avenue, across the alley at 919 Silverado Street.
The new location is more spacious, with a large glass cooler for customers to choose their flowers, a display case along the Silverado, an indoor lounge for customers to meet designers, a packing station and more Again.
Adelaide’s also applied for a license to sell beer, wine and champagne to accompany its floral gifts.
Co-owners Larry Anhorn and Jerry Parent said the new site will be ready by the end of July, with the move going slowly and ending in late August.
Adelaide’s is offering many of its items at the Girard location at 50% off in preparation for the move.
The Girard building is in need of improvement, Parent said, and the owners of the building “made us an offer we couldn’t refuse,” allowing Parent and Anhorn to expand their product line into a completely renovated space.
Adelaide’s started in 1936 with the Adelaide Phillips roadside flower stand in Encinitas. She and her son built the La Jolla site in 1945 and sold the business to the Newell family in 2010.
Parent and Anhorn came on board as employees in 2011 and gradually took over the management, design direction and ownership of Adelaide, taking full ownership in 2016.
As they move the business forward, Parent and Anhorn “try to honor traditions and build new clientele,” Anhorn said.
“We try to counterbalance the legacy [with] things here that make sense to the next generation, ”said Parent.
“It’s a mix of more eclectic, mostly traditional style with a twist,” Anhorn said. “It’s not your grandmother’s florist.”
“We run the gamut from very traditional to very contemporary,” Parent said. “So whatever someone needs, we have the talent and the right designer to do it. “
He said Adelaide offered “everything a traditional florist does, that is, all of your flower arrangements that are needed on a daily basis, like birthdays, anniversaries,” I’m sorry “, big events” like the marriages.
Adelaide also makes arrangements for organizations like the Del Mar Thoroughbred Club.
“One of the fastest growing areas for us is called permanent botanicals,” Parent said. They are “fake plants that are… so realistic”. Often, he says, customers can’t tell the difference between real flowers and artificial flowers.
Permanent herbal remedies are popular with “people who have a second home here,” he said.
Anhorn, the company’s creative director, said Adelaide also coordinates weekly or monthly flowers for clients’ homes.
The store also sells gifts and candles, items that align with his efforts to “beautify the house.”
“It’s the opulence you can get,” Anhorn said.
During the COVID-19 pandemic, Anhorn and Parent worked to improve Adelaide’s digital presence for online shopping.
“The website is fairly comprehensive and fairly easy to manage,” Anhorn said. “We’re not quitting brick and mortar, but business has to change. “
“I have been in this business for 54 years,” he said. “I started when I was a teenager, I was constantly growing and learning a lot. It’s the closest thing to doing exactly what you want every day and making yourself happy. … I love that every day is different.
To learn more about the move from Adelaide, visit adelaidesonthemove.com. To see its products and services, visit adelaides.com.
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