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Detroit – Beautiful flowers full of color and fragrance are what you will find at Flowers for Dreams in the Eastern Market area.
“Flowers For Dreams is a floral business,” says Alex Mayo, Director of Sales and Marketing. “It’s not like we’re a local mom and floral pop business, but we’re not that much bigger. So we do a lot of bouquets, weddings, events. We make all of our flowers locally.
But it’s more than just a florist, and it has been from the start. Founders Steven Dyme and Joseph Dickstein came up with the idea while they were in college in 2012. They were trying to find a creative way to make some extra money, and they wanted to help the kids they were teaching, so they started selling flowers. By the end of the summer, they had donated over 400 backpacks and their business was born. They changed their name to Flowers For Dreams, to more accurately describe their mission.
Over the years, they have expanded to Milwaukie and Detroit, opening their second Detroit location to the Eastern Market in July 2021.
To this day, they still donate 25% of their profits to charity. Each quarter, their employees vote for a new cause to support, and local charities that support that cause (e.g. food instability, women and girls, animals, etc.) are invited to apply. The Flowers for Dreams Foundation chooses a charity for each city they are located in, and 1/4 of the profits from those locations go directly to those charities.
In addition to flower bouquets, you can also buy houseplants, all at a reasonable price. Right now, they have three styles of bouquets available: Tropical, Prairie, and Firm. You can buy them in different sizes, with or without a vase.
For those who want to develop their floral skills, they also have a DIY subscription box. You can choose how often you want it delivered and it comes with everything you need to build your bouquet including flowers and tools. Additionally, there will also be a link to a tutorial that you can watch.
For more information on Flowers for Dreams, you can visit their Eastern Market Studio at 1490 Gratiot Avenue in Detroit, or pick up flowers at their take-out location in Parker’s Alley at 1435 W. Farmer St. in Detroit.
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